Purple Foods

Purple Foods

Wholesale Purple Food Nutraceutical Ingredient Solutions


Presentation is important for a product. With so many choices out there for consumers, it is important to catch their eye in a short amount of time. With Ecuadorian Rainforest’s Purple Foods, add style to your products as well as substance. 


Using Purple Foods for food coloring gives your product not only the color but also the nutrition found in the ingredient. Several of these Purple Foods get their hue from a nutrient called anthocyanins. Aside from giving ingredients their color, anthocyanins are also a type of flavonoid that act similar to antioxidants.


Ingredients that contain anthocyanins include purple corn. Purple corn, a delicacy enjoyed in several countries in South America, is a good source of anthocyanin but that’s not all it contains. Purple corn also offers a bevy of phytonutrients, which consumers are on the lookout for.


Another purple food to consider is beet root. Beet root offers a magenta color as well as several essential nutrients. Beets may offer up a good amount of folate, manganese, potassium, and vitamin C, making it a great choice for adding color and nutrition to your product.


Moving on to natural colorings has become important to consumers. According to a study by Packaged Facts, over 87% of consumers take a look at the nutritional facts panel on products and 56% of consumers are actively looking at the nutritional information available.1 Two-thirds of consumers surveyed also put a lot of importance on simpler ingredients. So when adding new color to your products, remember that it will resonate with more customers to have a natural ingredient than a coloring made in a lab. 


Formulation with Purple Foods is easy. These ingredients will give your foods the attractive shade of purple to catch consumers eyes and look great on the ingredient list for those weary of the ingredients used. Try Purple Foods in an assortment of products including functional foods and beverages, baked goods, healthy snacks, and more. 


Want to try Purple Foods in your product? We carry several, including: Blue Corn, Beet Root, Grape, Blueberry, Eggplant, Black Currant, Elderberry, Black Raspberry, Fig



1. Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing : Market Research Report. (2017). Packagedfacts.com. Retrieved 8 February 2017, from https://www.packagedfacts.com/Nutritional-Labeling-Clean-8953224/

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