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For a complete nutritional profile, superfoods are the perfect ingredients for any formulation. Superfoods are defined as being a nutrient-rich food that is especially beneficial for overall health. These ingredients prove to be both and are the perfect foundation for any product.
Since superfoods were first introduced to market they have grown at a steady pace. According to an article by the BBC News, sales for superfoods have shot up for some foods. Between 2005 and 2007, blueberry and spinach saw an increase of 112% and 31%, respectively. "These are all important to today's health and youth-conscious consumer," said Nielsen business insight director Jonathan Banks.
The trend has stayed hot. As consumers become more informed about the benefits of superfoods, the larger the market share grows. Superfoods hold a large share of the global nutritional market. While the U.S. is still the leading consumer of superfoods, other regions such as the U.K. and Asia are quickly catching on.
Within the superfoods category are super fruits. Super fruits have been a long-time favorite and are only gaining in popularity. According to one report, sales of super fruits between 2007 and 2012 grew from $3.86 billion to $6.5 billion. The report predicts that the super fruits market will be worth almost $10 billion by 2017.
Due to their versatility and nutrient-rich nature, superfoods are the best ingredients for any number of formulations and products. Once an ingredient is found that fits a formulation, it can be made into virtually any type of nutraceutical product, from functional foods and beverages to supplements.
Some of our superfood ingredients include:
Dragon Fruit, Pomegranate, Flaxseed, Avocado, Blueberry, Chia Seeds, Acai, Goji Berry, Maca, Spirulina
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BBC News. (June 9, 2007) “‘Huge Rise’ in Superfood Sales.” Retrieved from http://news.bbc.co.uk/2/hi/uk/6736755.stm
Starling, S. “April 18, 2013) “Superfruits category is still booming (but care is needed)” NutraIngredients.com Retrieved from http://www.nutraingredients.com/Markets-and-Trends/Superfruits-category-still-booming-but-care-is-needed